Thursday, November 21, 2013

Mat Kearney Releases Debut Wine with Whole Foods Market








Platinum recording artist Mat Kearney released his debut wine –Verse & Chorus Napa Valley Red this November, just in time for the holiday season. The wine is a collaboration between Mat and his friends at the Peju and John Anthony Vineyards.  It is a soulful Bordeaux-style blend of Merlot (87%) and Cabernet Sauvignon (13%), full of hearty flavors deep and rich enough to warm the coldest days of winter.  In Mat’s own words, “Verse & Chorus is a big, bold, delicious wine that I’m proud to put my name on.”

Mat Kearney is no stranger to speaking from the soul.  His third full-length studio album, Young Love, is collection of stories from all parts of his life.  The opening track “Hey Mama” starts off telling the story of how Mat met his wife at an Anthropologie store and the process of courting her.  Fan-favorite “Rochester” is the story of his grandfather’s illegal gambling ring.  Mat’s ability to share soulful stories resonated with fans and he soon had the #4 record on the Billboard Top 200, the #1 record on the iTunes Overall Album Chart, songs on Girls, The Biggest Loser, and Grey’s Anatomy and performances lined up on The Tonight Show with Jay Leno, Jimmy Kimmel Live, and Ellen.


While touring in September 2012, Mat found himself backstage at the Greek Theatre in Berkeley, California, conversing with his newfound acquaintance Ian White.  Through previous conversations, Ian learned about Mat’s upbringing in Oregon amongst the vineyards and the Kearney family’s deep passion for wine.  On that fateful night, Ian revealed that he is member of the Peju Family, a family with years of wine making experience in Napa Valley.  Ian proposed that the two embark on their own journey and collaborate on a wine.


Ian introduced Mat to John Truchard of John Anthony Vineyards, and the team was in place, sharing a combined 60 years of Napa Valley wine making experience.  Mat spent many nights in Napa tasting wines, sampling fruit, until the magic combination was found.  Verse & Chorus yields bold but balanced flavors of vanilla, black cherry, rich chocolate and wild blackberry. Whole Foods Market is proud to team up with Mat to present this wine to the world.





As Mat says, “A good wine is like a good song; it tells a story, speaks to your soul”. While the world awaits new music from Mat Kearney, he has written a refreshing story for fans to enjoy. Like many good stories, this one starts with a Verse & Chorus. 


















Whole Foods Market is excited to celebrate the release of Verse & Chorus. On December 12, Mat Kearney will participate in an online Twitter Tasting chat via #WFMwine around his new wine. For more information, please visit: wholefoodsmarket.com/wine .

Fans can join Mat Kearney in person at the following Whole Foods Market locations:


Dec. 14 at the Whole Foods Market in Encinitas, California
Dec. 15 at the Whole Foods Market in Arroyo, California (Pasadena)


Mat will perform a short acoustic set and stick around afterwards to sign purchased bottles of Verse & Chorus.






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