Wednesday, April 22, 2015

SIMMS Creates Think Outside the Boat Campaign

Simms’ The Think Outside the Boat campaign highlights gear designed for anglers who live for the hikes that take them off the grid into their favorite pieces of water.

“A large percentage of anglers reach their destination on foot,” says Matt Millette, Simms Sr. Director of Brand Marketing. “We are excited to highlight the benefits of the on foot pursuit and the gear that facilitates such endeavors.”


Partnering with industry leader Vibram® and highlighting Simms’ Vapor Boot featuring Vibram’s Megagrip™ sole technology, the campaign urges anglers to explore their favorite water on foot. Simms will also put an emphasis on other gear and accessories from their vast product line to prepare anglers for the season ahead.

During the months of April and May, Simms will highlight premiere wade fishing destinations around the world by teaming up with renowned fishing guides and anglers. To begin the journey, Simms starts with a Featured Story based on a recent trip to the nearby Madison River in Montana. Visit additional information about Simms’ new campaign now at